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The price of PVU has dropped 13% in the last 24 hours. From $3.03 to $2.62 at the time of this writing.
This drop in the PVU price seems to be a consequence of the announcements made by the developers of Plant vs Undead, this Monday, October 11 through their official Discord account.
One of the most important changes they made without prior notice to the community, was to go back to selling PVUs to keep the seed claim running.